LinkedIn Shares Posting Tips to Boost Your Presence

LinkedIn recently shared some advice on effective posting within the app, aiming to help users expand their LinkedIn community and optimize available opportunities. The platform revealed, "LinkedIn members who post twice per week see up to five times more profile views. Complete your profile to demonstrate your credibility and help your profile viewers learn more about you." In addition to completing your profile, LinkedIn offers further advice such as crafting a hook and a call to action (CTA) in posts, or updates. Helpful hints for creating a captivating hook include sharing a surprising statistic, asking a thought-provoking question, making a bold statement, sharing a personal story, and teasing interesting research findings. Meanwhile, CTAs can invite your readers to share their experiences, seek new perspectives, request opinions on a specific aspect of your post, or encourage readers to share the post with others who may find the information useful. As for potential topics, LinkedIn advises users to share their knowledge, experiences and opinions, as well as commenting on industry news and trends. You could consider announcing professional achievements or updates, explaining significant news or changes within your business, "with commentary around why it matters to you." The vital factor is including your own perspective and input, as posts lacking these often appear as forced company messages. Users should also engage with others’ posts and use hashtags as these are searchable, potentially increasing your content’s visibility and reach. In a discussion about the relevance of hashtags in the app earlier this year, LinkedIn confirmed, "Using hashtags can be a helpful tool for viewers to easily identify what a post is about and find other related posts. However, it’s important to use hashtags that are closely related to the topic of the post for them to be most effective. In addition to hashtags, we also consider conversation topics and keywords to help surface relevant information for professionals looking to advance in their careers." Hence, contextually relevant hashtags can be beneficial for content visibility. For newcomers to LinkedIn, this advice sets a foundational blueprint to optimize their use of the platform. The full list of LinkedIn's posting tips is available on their website.