Threads Adds Topic Tags on Profiles, Reply Controls and Video Updates

Meta has introduced several updates for its Twitter clone, Threads. One of the main updates is the option for users to add topics of interest to their profiles. Users can highlight these topics with custom tags that will be displayed below their bio on their Threads profile. This feature aims to encourage users to follow profiles in the app and boost creator follower counts. In addition, Threads has implemented prompts within the post composer to add suggested trending topics or topics related to previous posts. These prompts aim to spark more relevant conversations and increase engagement. According to Meta's internal data, posts with tagged topics generally receive more views, making them an effective way to reach a larger audience. Meta has also introduced new post control options, allowing users to choose who can interact with their updates. Users can now choose to allow replies and quote-posts only from their followers. This feature provides users with more control over engagement and adds an important safety element. Furthermore, Meta is gradually reintroducing political content into Threads in a more personalized way. This change aims to make Threads feel more alive, especially during trending political events, and brings politics to the forefront. Threads now offers more customization options for feed display. Users can personalize the order of their feeds and set a custom feed as their default. This feature aims to create a more community-aligned feel within the app and stimulate topical conversations. Finally, Threads has updated its video player with new pause, play, and skip buttons, as well as a pinned progress bar. These improvements make it easier for users to watch and navigate through videos. Overall, these updates are expected to enhance real-time and topical engagement within Threads. Meta hopes that these improvements will make Threads a more appealing option for users who require up-to-date news and discussions.